The Healthcare Financial Management Association (HFMA) is a peak body for health finance professionals.

Originally HFASHA, HFMA contracted Evolution to be apart of their rebranding process. They attended our Brand Creation workshop, redefining their brand name, direction and core values. To re-position HFMA in the health financial industry, we created a new brand and stationery set so the brand was represented consistently across all mediums.

The aim of the rebrand for HFMA was to become a more approachable business that didn’t fall into the standard ‘financial’ bracket by showing personality to their brand. A unique pattern and colour palatte was created to be used across all applications to draw everything together.

project details

services we providedbrand creation
graphic design
social media headers
stationery design
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