Rebranding for a new direction.
Challenge Foods, formerly Challenge Meats, wanted new branding to go with their name change and expansion into other areas of food production. While they wanted something modern, they wanted to respect the history of the brand, which was established in 1968.
Evolution came up with a contemporary logo with subtle nods to the tradition of the brand. Along with a suite of stationery materials, we were also able to assist with the packaging design of their boxes.