Is Your Website Annoying?

Author: Evolution Design Agency
October 27, 2014

Have you ever pulled up a website on your smartphone and it was just a very tiny version of what you would see on your desktop, so you zoomed way in, and then moved the website around and enlarged and shrunk it as needed to read text and click on things? That was not a responsive website.

Navigating unresponsive sites can be frustrating for the web user, visitors won’t remain on your website for as long and this effects your web traffic, Google ranking, SEO (Search Engine Optimisation) and most importantly; your sales. The solution to this is: a Responsive Website!

Have a look at the picture above. A responsive website looks good no matter whether you’re looking at it on a smartphone, tablet, or desktop.

It simply and gracefully ‘responds’ to the size of the screen it’s being viewed on.

Two easy ways to check if your website is responsive or ‘Mobile Friendly’ according to Google:

  1. Mobile-friendly label:
    This month, after months of testing, Google’s ‘mobile-friendly’ labels have been released for smartphone users worldwide. Google’s new ‘mobile-friendly’ text label, is located just under the URL in the mobile search result snippets as pictured below:

    Mobile-Freindly-Website
    See highlighted mobile-friendly’ text label in yellow
  2. Use the Google Mobile-friendly test tool:
    You can also use this tool to find out if your website is mobile friendly: You can also test if your site is considered mobile friendly (according to Google’s current criteria) thanks to this new tool: Mobile Friendly Test

Are you Missing Your Market? Check the Stats:

  • 50% of Australian adults own a smartphone, 90% use their smartphone to go online
  • 50% of web users now use their smartphone as either their primary or exclusive means of going online
  • 57% of web users say they won’t recommend a business with a poorly designed mobile site
  • 41% of smartphone owners use it to browse a product after seeing it in a show or advertisement
  • 68% of web users research on their smartphone
  • 67% of web users research on their tablet
Sources: ACMA Communications report 2012–13, Forbes.com

Here at Evolution Design Agency we encourage all our clients to have a responsive ‘Mobile Friendly’ website, if you’re not quite there yet or would like more info please check out Responsive (Mobile) Websites or please get in touch, or leave a comment below I would like to hear from you.

Cheers,

Thanks-for Reading-Lisa

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