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Lisa Hein

Creative Director

Early on, Lisa’s dream was to design magazine layouts, inspired by her early love for those glossy pages teenagers tend to get lost in. Realising that she always had a pencil in hand and a daydream in full swing, she focused her high school studies around Art, Psychology, Media, IT and of course Graphics.

Naturally, from there Lisa went on to complete her Diploma of Printing & Graphics Arts at RMIT with further stings added to her bow down the track.

Following her heart in 2000, Lisa took her skills abroad and secured a job with the best of the best. World recognised Saatchi & Saatchi in New Zealand became her home for the next two years where she honed her Graphic Design skills amongst other creatives at the prestigious advertising agency.

After returning to her hometown in 2002 and finding work as a designer in Geelong, Lisa realised her dream was still a possible reality. While she was designing in the print industry, the long hours were not something she was overjoyed with to say the least. She dreamt of working for herself one day, so she decided to take the leap and enrolled in a Small Business Management course in 2004, getting her one step closer to her dream, and went on to complete Marketing certifications. Her client base grew quickly as she became known as the go-to designer within the hospitality industry, particularly popular throughout Geelong’s club, pub and bar scene.

As demand for her work grew, she built a team of skilled creatives to assist her in serving her growing customer base. Her down-to-earth, uniquely candid approach to genuinely providing quality work and passion for achieving clients goals has seen her company go from strength to strength.


Chosen as only one of two for the Geelong Region, Lisa was selected as a Digital Marketing Strategist by the Australia Government to provide mentoring and marketing strategies to Geelong Business owners. Evolution Design Agency celebrated 20 years in business in 2019.

Evolution Design Agency were finalists in three categories at the 2019 Business Excellence Awards in the categories of:

  • Innovation, research & development 
  • Digital engagement 
  • Advanced manufacturing and Industry.

To be considered we had to compete on a global scale, be clever, creative and advanced.

Lisa was invited as a guest speaker during the 2019 Geelong Design Week’s ‘A World According to Love – Forum’ for Women in Leadership for the National Gallery of Victoria (NGV). She spoke of her heart centred leadership style in an industry predominantly led my men. As a #GirlBoss she opened up on the challenges of being a female Digital Agency owner and of and the focus around the generally nurturing nature of women leaders and how this impacts our natural ability to provide safe spaces and places of learning and growth. During the open forum Lisa’s took questions from the audience and discussed her personal inspiration, motivations and insight on how we can all encourage more women in to leadership roles to drive equality in leadership.

⭐️🏆 Evolution Design Agency received awards in both 2021 and 2022’s Best Rated Advertising Agencies in Geelong. As the only agency in the top three who provide both design and website development services. All agencies who place as finalists face a rigorous 50-point inspection, which includes everything from checking reviews, ratings, reputation, history, complaints, satisfaction, trust and cost through to the general excellence, to determine the best!

Today, she leads a team of six creative professionals. She purchased a historic 1910 building in Geelong in 2021 and restored it into a glamorous french provincial meets art deco inspired space for her team to call their own, in Bellerine St Geelong.

Giving Back:

Lisa takes her corporate social responsibility seriously. She is passionate about giving back to the local Geelong community and is proud to be a BIG Partner of the Give Where You Live Foundation and a 2021 committee member and donor for Geelong Community Foundation’s P500. During her time as a committee member Lisa has served in several grant review panels and is proud to have contributed to the distribution of $98,208 of grants and personal donations throughout the Geelong Community to those in need, since the beginning of 2021.

 Lisa’s Qualifications include:

  • Diploma of Printing and Graphic Arts (Multimedia) RMIT
  • Certificate IV in Marketing
  • Certificate IV in Small Business Management
  • Certificate III in Business (Sales)

Read our blog about a Day in the Life Lisa here.


When not in the studio you will find me:
paint brush in hand while repurposing vintage furniture. Reading a book with a good wine or binge watching a tv series, or out with friends at a beach side cafe in summer.

Favorite smell:
the smell of rain on a warm Summer’s day in the Australian bush.

anyone that isn’t afraid to show their vulnerable side

Favorite place:
New York City, and being at home in Geelong

Worst Habit:
can sometimes tend to have her phone glued to her hand and she’s a self confessed chatterbox

Biggest motivators:
being inspired and inspiring others. Continuing to grow and learn every single day, and passing that knowledge and success to my family, my staff, team members, clients.
And making a difference by giving back to the Geelong community.

A challenge yet to achieve:
to skydive


03 5222 3328
give us a call to talk about taking your business to the next level.
or, send us an email to organise a meeting and discuss your next step.