Are you finding your customers aren’t always receiving your marketing emails?
Author: Evolution Design Agency
November 9, 2015
Often a business will invest quite a bit of time into setting up a mail list attached to their website and setting up weekly or monthly eNewsletters to send via Mailchimp or similar program only to find they have one of the following issues occurs:
- High bounce rate or
- Low open rate
Sometimes they will also start receiving emails stating someone didn’t receive their confirmation email after subscribing.
This can be very disheartening and make businesses question whether to invest in this powerful marketing tool.
We decided to do some research and see if there was a reason behind these things happening, and of course discovered there was and it makes perfect sense!
Many people are opting for the easy option of Gmail (or other free email providers like Gmail, Live, Hotmail, iCloud etc) and other generic email addresses for their business as a way of keeping all information together.
Not only can this look unprofessional to potential clients but, servers will often treat these Gmail (or other free email providers like Gmail, Live, Hotmail, iCloud etc) email addresses as spam and therefore file them neatly into people’s junk folders or worst case, not deliver them at all.
The server can not read your email and see that it is business related, it can only decide on this information via the email extension you use on your account.
How it effects bulk email systems – MailChimp has changed!
What’s more, if you want to send out bulk emails via EDM’s (Email Direct Marketing Systems) like MailChimp you mostly likely won’t be able to use your free email account anymore. So what happens when you use your free email address in a bulk emailing program such as Mailchimp? MailChimp has changed its ways… it no longer guarantees the delivery of email campaigns sent from Gmail (or other free email providers like Gmail, Live, Hotmail, iCloud etc). This means you won’t be able send from these free address anymore so you are going to have to use an email address @yourcompay.com.au to send via MailChimp now.
It’s to prevent spammy people from creating free accounts at free email providers and emailing people rubbish.
The bottom line is – If you’re a business using a free email provider STOP!
Not only do you seem suspiciously spammy when you email people, but clients do not want to be sending their confidential information to you at your gmail, hotmail, yahoo or other free email address. Sorry, but you’re just not credible.
Not only is it unprofessional to run your business from a Gmail (or other free email providers like Gmail, Live, Hotmail, iCloud etc) email address, your recipients may not be getting your emails.
This is just one of the many reasons why we recommend all our clients link their email address to their website. For example all of our email addresses end in @evolutiondesign.com.au and there is no question that this is a business email address. We find our emails rarely get blocked as spam. Setting up a generic business email address such as firstname.lastname@example.org or email@example.com will ensure a professional look for customers and email servers alike.
We can sort this out for you.
We can totally understand that when you get busy, managing multiple email addresses is just not practical. A way around this is to redirect all incoming emails to one central address. This will ensure you won’t miss anything.
Email marketing is a fantastic tool for direct marketing to your audience and has a very low cost so give yourself the best chance of success by setting it up the right way from the start.
In the next few months we will be doing a series on the importance of email marketing and why you should make 2016 the year you decide to build your database and start speaking directly to your customer. It is the one piece of marketing you will do that is fully measurable and you have 100% control over so why wouldn’t you invest time into it.
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