Shopping online is one of my very favourite (and dangerous) pass-times. This month alone I have ordered sheets for my king-sized bed (whilst lying in bed), bought a summery dress (from Instagram) and attempted to buy some light fixtures for my house. When I say ‘attempted’ I mean I tried but it was so damn […]

Many small businesses owners acknowledge their inner perfectionist and others are just in plain denial about their OCD habits. And while it’s all well and good to think ‘you’ve got this’ and every detail MUST BE PERFECT, why not embrace your inner child and get excited about making business mistakes. Think about what you are […]

So now that the EU has put their foot down and demanded everybody must declare what they are using its peoples’ personal information for, it has some flow on effects that not everyone was expecting. I know what you’re all thinking – I don’t do business with anyone in Europe! But if we look at […]

On 11 June 2018, Google will be implementing some changes to its Maps platform. One of them is that if your website is using the Google Maps APIs to show a map, you will need to add billing details for the map to continue to work. Don’t worry too much though, your credit card will […]

We are all subject to having an advertising jingle or two stuck in our heads at any one time and it’s bloody annoying. Men still walk up to a bar saying ‘5 cougar’s thanks’, just to have a laugh. But how did that one ad from 5 years ago become so engrained in our brains […]

Having joined the Evolution Team as a Graphic Design Intern earlier this year I am excited to say that I’m the happiest I’ve ever been! Do what you love, love what you do. I certainly love what I do. My work day actually started early this morning at 7am with BNI, an amazing networking team, […]

(Or as ready as you can be!) As a website owner, new laws are soon taking affect that will mean YOU are responsible for any information you store or collect from any individual. In the age of cyber-attacks being an actual thing, the GDPR (General Data Protection Regulation) will soon be enforcing new laws detailing […]

On the day’s I come into the studio, my day begins early with my wife dropping me at the train station to make my journey from Richmond to Geelong. After catching up on the latest news on some interesting websites on my laptop, I disembark at Geelong station and walk to the office, via Moo […]

As of July 2018, the necessity for being ‘secure’ online is something will affect all internet users, it’s no longer something we can overlook. There is a new change that is going to affect all website owners and all website visitors! Google has recently announced that from July, web browser Chrome will now be letting […]

As designers, I think we can confidently say that while we are creative day in and day out, no two days really are the same. Each day may have common tasks and we may not move very far from our desks (does the kitchen count?) but we generally work on something completely different every day. […]

We’ve all been there. You’re at your nana’s 80th birthday party, it’s a total blast, and some distant aunty somehow finds you ‘blending in’ beside the food table and reminisces about how tall you were the last time she saw you. Next, she asks you what you’re doing with your life, and if your me, […]

I was always envious of those who could say that ‘no two days are the same’ when you asked them what they actually do, but how many people are actually telling the truth? Over the few months, we will take you through a day in the life of the Evolution team, starting with our super […]

  Small businesses, much like middle children, often get overlooked at crucial times but, unlike middle children, small businesses can be damaged because of it. This year, the pocket rocket team here at Evolution have decided that it’s the year of the small business – it’s time to make your business shine by giving it […]

I judge books by their cover. There, I’ve said what everyone else is thinking. I’ve spent many hours staring at the walls of bookstores looking at covers, waiting for one to catch my eye. My biggest pet hate is when there are too many books to display front on and you only get to see […]

I wouldn’t be here, celebrating 18 years in business, if it weren’t for my family, friends, team and most importantly my clients. In the past 18 years, I have definitely had my share of sweet times and sour times. Lucky for me I have had incredible support from amazing people who were there to witness […]

The reality of marketing, the right way. I’m sure, YOU know why. But do THEY? And by they, I mean that guy walking past your shop, that person who liked your Facebook pic, that big client you really want. Why would they buy your stuff? Marketing can be tough, right?! How many articles, free checklists […]

I do not envy the timekeepers at lawyer’s offices’, having to allocate 6-minute time blocks to each client correctly and accordingly. Although tedious, they ultimately get paid for every minute of their time – and shouldn’t we all? After all, we’re not here socialise, we’re here to solve problems and get the jobs done. Most […]

Can’t do it. Not possible. Gee, that’s quite a job. Why don’t you… How about… All phrases we have heard way too many times this week. That and ‘why don’t you get your boyfriends to help you out?’ Now, you would think that a simple task like getting a beautiful custom desk made from a […]

SEO. What is this strangely familiar acronym and why do you need to know what it is? Although I have been in the design industry for a few years, a couple months ago I entered the world of web design and discovered the importance of this small word. Recently, I was in a meeting where […]

5 Mistakes people make on LinkedIn: (Part Two) If you missed it you will find Part One (7 Basic tips you need to know about LinkedIn – Part one of series) here Once you’ve got the hang of the basics you’ll probably want to make sure you’re not doing anything you shouldn’t. So here are […]

7 Basic tips you need to know about LinkedIn – Part one of series Most Business owners I speak to are more confident using Facebook to promote their business than LinkedIn. Here’s the thing, I don’t really like the acronym B2B or the suggestion that some of us only do business with businesses, let’s face […]

Have you ever visited a website and then seen ads for that company’s website here, there and everywhere you look online? That is what remarketing is. Digital advertising has long been promoted as a cheaper, more measurable form of marketing. Unfortunately in some spaces Google AdWords can be starting at over $50 per click which […]

At the moment we are assessing all our processes and making the move to an all inclusive CRM system to help us get the most out of our time. It has taken us quite a few years to get to this stage and we know how much you loved our blog post on free stock […]

What are your keywords? These are words prospective visitors will type into Google to find you. When putting together your website content you want to use keywords effectively to encourage visitors to find you and visit your website. Knowing what they are can be challenging. Many of our clients clamp up or get instantly stressed […]

Top 10 Questions to ask before hiring a website designer. What you think is cheap and affordable now, may not turn out so cheap and affordable in the long run.

Find out why it is so important to choose a designer who has experience designing for the web so that your fonts are web compatible.

When we meet with a new client one of the first things we ask them is who is their target audience or ideal customer. Too many times we hear businesses the response “We have something for everyone” “Our target market is everyone” or “We don’t discriminate, we’ll take anyone”. None of these are great answers. […]

Often a business will invest quite a bit of time into setting up a mail list attached to their website and setting up weekly or monthly eNewsletters to send via Mailchimp or similar program only to find they have one of the following issues occurs: High bounce rate or Low open rate Sometimes they will […]

Google was built for users not computers – to be the direct answer to a question. With technology rapidly changing, so does the way we search for goods and services. No longer are we confined to typing a word or a couple of words into Google to find what we are looking for. Now we […]

On September 17th I had the pleasure of co-facilitating a Marketing Workshop with Coach, Behavioural Profiler and Keynote Speaker, Sarah Valentine. This was Marketing 101 with more specific marketing workshops planned for the future. Offline Marketing Sarah’s presentation provided attendees with some insights and tips for Offline Marketing, how to speak to and attract your […]

Today we celebrate an amazing 16 years in business. Its difficult to believe (it truly doesn’t feel like THAT long ago) that sixteen years ago on August 26th 1999 I took my first official order for a business card design. Back then I had named the business Attention Print and Design, no one really got […]

This is a question every business owner must be able to answer: Who is your Target Market? To answer this question, it’s firstly important to understand you can’t be EVERYTHING to EVERYONE. Your market is not EVERYONE! Here's why and how to define your audience...

As a business owner on Facebook when you are in a group and want to mention your businesses Facebook Page it can be challenging! ... Here are five simple steps to sharing a post from your business page to a group on Facebook.

The facility to schedule post is a massive time saver for busy business owners. We don't always have time to login to Facebook each day and post new content on our business page. Here are two simple steps to schedule your Facebook posts

In three days time I will experience a life changing event. It's not often in life we know the exact moment of something 'life changing' will occur. It suddenly hit me; I've been wanting to write this post (for almost two weeks! I know I'm a few days late posting), knowing my topic, but what would I call it... then I thought that's just it - it's life changing. But is it...

A picture says a thousand words. Strong branding is all about your image. The image of your business. Not a single image (or logo) but the overall look, feel, message that your business exudes. If you’re a high end business with cheap looking images you’ll be perceived in the market as miss-match and you’re confused […]

I promised that next time I would provide some answers on how to post resonating content to inspire, educate and motivate your target market. Here are some content ideas to get you started. As well as a FREE 2015 Australian Calendar Template to assist in your content marketing planning.

In any successful relationship, the King serves his Queen. You know the saying: Happy wife, happy life? Well, now let’s take this logic and apply it to social media. No doubt you’ll have seen a lot of ‘expert’ social marketers using the tag line “Content is king” a lot! Well I am here to tell […]

The theory that colour influences our buying choices is, while fascinating, also controversial in that we very well could be subliminally influencing our audience's buying choices.

Are visitors arriving on your website on their smartphones or tablets and being frustrated? Here is the solution!

Over the last 14 years in business, I've had many friends who own their own business' ask me for advice. Find out what one of the most valuable tips is...

Knowing what to blog about can deter businesses from even beginning to think about starting a blog. Here are some key points to keep in the forefront of your mind when blogging on your business website.

Not having the time to blog is probably the most common concern for clients when considering if they should start a blog. Here are some time saving tips when it comes to blogging

The top three things clients often say to me when I ask if they would like a blog on their website are: Why should I have a blog? I don’t have time to blog What would I blog about? So I thought it was fitting that my first blog should be about just that; Blogging!