get some tips

Follow our journey as we free fall through space, grabbing the best bits along the way.

As creative people, we enjoy a bit of writing and advice giving. Having been in business for over 19 years now, we have a lot of tips and tricks to share, hopefully here you can pick our brains for the good bits.

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  • SEO

    Are you making these SEO mistakes?

    SEO and ranking organically in Google can be a tricky task to accomplish and can be quite overwhelming. If you do a quick search on how to increase your ranking in Google, you’ll be sure to stumble across some articles and tutorials that tell you what you SHOULD be doing, however, there are actually a […]
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  • digital marketing

    Social Media and Digital Marketing

    The world of Social Media Management and Digital Marketing is continuously growing and changing, now becoming one of the most effective ways to grow a business, no matter what industry or size. What is Digital Marketing you may ask? It’s simple really, the act of driving brand awareness and lead generation through all digital channels […]
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  • copywriting

    CopyWRITING vs CopyRIGHT

    In our industry we talk about copywriting a lot! But when we talk about it there’s often some confusion. If you’re wanting to make the most of your marketing, it’s crucial to know that copyWRITING is not the same thing as copyRIGHT. Looking at it logically, copyWRITING is about the production of writing or text, […]
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  • Business Tips

    Evolution’s Instagram Tips

    You’re on Instagram, you’re posting regularly and you’re getting your brand out there, right!? Well…..to a degree. Instagram is the fastest growing social media platform because it is all about visual based content. Nobody has time to read status’ anymore, we just want to be shown things, and shown things fast. Now, I’m sure you […]
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  • announcement

    We’re Finalists!

    Evolution are finalists in the 2019 Geelong Business Excellence Awards – we’re very proud of ourselves. After almost 20 years in business, we think we’re about ready to give ourselves a reward. This year, we have decided to enter the Geelong Business Excellence Awards for the very first time. After putting together a thorough written […]
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  • review

    Review: The Design Conference 2019

    For three sunny days I spent my time in downtown Brisbane attending The Design Conference 2019 (TDC). Keeping my creative finger on the pulse, events like these are the perfect place to see who is making waves in our industry and hearing from some pretty grouse creatives. This year’s event, at the beautiful Brisbane Powerhouse, […]
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  • Social Media

    Social Apocalypse 101: When Zombies are following you

    Do you ever get the feeling you have Zombies following you? That’s because you most likely do! Social media Zombies of course; a series of so called “Bots” following your social media accounts…and guess what? They’re fake, and are only out to catch you. It seems our primary focus on social media is getting as […]
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  • behind the scenes

    A Day in the Life of… Josh

    Generally, my morning starts with a nice walk along the esplanade of Eastern Beach on my way to the office. On this walk, I’m always listening to an insightful podcast which could be about Business, Marketing and Developing or even self-help ones such as ‘The One You Feed’ (I would highly recommend checking that one […]
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  • business tools

    Ultimate Customer Experience

    As our world surrenders to using acronyms for anything and everything, we want to hit you with a new one: CX. In the design and marketing industries, there are many acronyms ending in X – and they all centralise around ‘experience’. CX in particular, stands for Customer Experience. You’ll find that most innovative companies, no […]
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  • Branding

    Evolution’s Branding Checklist

    When I say the word “brand” everyone usually thinks “logo”. Not to say that answer is wrong, but a brand is so much more. To me, a brand is a company’s appearance in all their communication. A brand incorporates a logo, but it is also the product or service on offer, the graphics used, the […]
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  • Business Tips

    Do you own your logo?

    Far too often we come across business owners who have been wronged (quite often unknowingly) by their current asset provider. Now, in an industry where we predominantly sell intangible products, we realise it is difficult to identify (and hold) ownership of said products. So, who really owns these visual and digital assets? Think about your […]
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  • Marketing

    Navigating Influencer Marketing

    I wanted to do a post on influencer marketing as it’s always a topic of contention! I’m often asked if influencers are a good way to spread the word about fabulous products, so this article is designed to assist you in spotting the genuine influencers and weeding out the fakes to help prevent you, as […]
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  • Websites

    WordPress Updates…Guttenberg is here.

    Everybody loves updated software – where it’s on your phone or on your computer. Often we can’t really tell what’s been updated because it’s all behind the scenes, or labelled as ‘bug fixes’ – don’t you love that term? Well our good pals at WordPress have thrown a spanner in the works, and let us […]
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  • e-commerce

    Suffering Cart Abandonment Issues?

    Shopping online is one of my very favourite (and dangerous) pass-times. This month alone I have ordered sheets for my king-sized bed (whilst lying in bed), bought a summery dress (from Instagram) and attempted to buy some light fixtures for my house. When I say ‘attempted’ I mean I tried but it was so damn […]
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  • Business

    Is perfectionism killing your business? 

    Many small businesses owners acknowledge their inner perfectionist and others are just in plain denial about their OCD habits. And while it’s all well and good to think ‘you’ve got this’ and every detail MUST BE PERFECT, why not embrace your inner child and get excited about making business mistakes. Think about what you are […]
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  • Websites

    Good Digital Citizens

    So now that the EU has put their foot down and demanded everybody must declare what they are using its peoples’ personal information for, it has some flow on effects that not everyone was expecting in terms of GDPR compliance. I know what you’re all thinking – I don’t do business with anyone in Europe! […]
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  • Google

    Your Google Map might disappear in June

    Is your Google Map missing? On 11 June 2018, Google will be implementing some changes to its Maps platform. If your website is using the Google Maps APIs to show a map, you will need to add billing details for the map to continue to work. Don’t worry though, your credit card will only be […]
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  • Marketing

    5 Cougars Thanks….

    We are all subject to having an advertising jingle or two stuck in our heads at any one time. It’s bloody annoying. Men still walk up to a bar saying ‘5 cougar’s thanks’, just to have a laugh. But how did that one ad from 5 years ago become so engrained in our brains that […]
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  • behind the scenes

    A Day in the Life Of…..Digital Artist Mandy

    Having joined the Evolution Team as a Graphic Design Intern earlier this year I am excited to say that I’m the happiest I’ve ever been! Now that I’m the Digital Artist, it’s important to do what you love, love what you do. I certainly love what I do. My work day actually started early this […]
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  • Business

    How to be Cyber-Attack ready

    (Or as ready as you can be!) As a website owner, new laws are soon taking affect that will mean YOU are responsible for any information you store or collect from any individual. In the age of cyber-attacks being an actual thing, the GDPR (General Data Protection Regulation) will soon be enforcing new laws detailing […]
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  • behind the scenes

    A Day in the Life of…. Web developer Tony

    On the day’s I come into the Evolution Design studio, my day begins early with my wife dropping me at the train station to make my journey from Richmond to Geelong. After catching up on the latest news on some interesting websites on my laptop, I disembark at Geelong station and walk to the office […]
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  • Websites

    The internet is changing in July! And it affects us all …

    As of July 2018, the necessity for being ‘secure’ online is something that will affect all internet users, it’s no longer something we can overlook. There is a new change that is going to affect all website owners and all website visitors! Google has recently announced that from July, web browser Chrome will now be […]
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  • behind the scenes

    A day in the life of…..Emily

    As designers, I think we can confidently say that while we are creative day in and day out, no two days really are the same. Each day may have common tasks and we may not move very far from our desks (does the kitchen count?) but we generally work on something completely different every day. […]
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  • graphic design

    What Do Graphic Designers Actually Do?

    We’ve all been there. You’re at your nana’s 80th birthday party, it’s a total blast, and some distant aunty somehow finds you ‘blending in’ beside the food table and reminisces about how tall you were the last time she saw you. Next, she asks you what you’re doing with your life, and if your me, […]
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  • behind the scenes

    A Day in the Life Of……Lisa

    I was always envious of those who could say that ‘no two days are the same’ when you asked them what they actually do, but how many people are actually telling the truth? Over the few months, we will take you through a day in the life of the Evolution team, starting with our super […]
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  • Business Tips

    Merry Business

      Small businesses, much like middle children, often get overlooked at crucial times but, unlike middle children, small businesses can be damaged because of it. This year, the pocket rocket team here at Evolution have decided that it’s the year of the small business – it’s time to make your business shine by giving it […]
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  • Websites

    12 Things All Successful Websites Have

    I judge books by their cover. There, I’ve said what everyone else is thinking. I’ve spent many hours staring at the walls of bookstores looking at covers, waiting for one to catch my eye. My biggest pet hate is when there are too many books to display front on and you only get to see […]
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  • Business

    Evolution Are Go. We’re officially open for business!

    I wouldn’t be here, celebrating 18 years in business, if it weren’t for my family, friends, team and most importantly my clients. In the past 18 years, I have definitely had my share of sweet times and sour times. Lucky for me I have had incredible support from amazing people who were there to witness […]
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  • Marketing

    Why in the heck would anyone want to buy from you?

    The reality of marketing, the right way. I’m sure, YOU know why. But do THEY? And by they, I mean that guy walking past your shop, that person who liked your Facebook pic, that big client you really want. Why would they buy your stuff? Marketing can be tough, right?! How many articles, free checklists […]
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  • Business

    Time Is Money

    I do not envy the timekeepers at lawyer’s offices’, having to allocate 6-minute time blocks to each client correctly and accordingly. Although tedious, they ultimately get paid for every minute of their time – and shouldn’t we all? After all, we’re not here socialise, we’re here to solve problems and get the jobs done. Most […]
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  • Business

    DIY Tuesday

    Can’t do it. Not possible. Gee, that’s quite a job. Why don’t you… How about… All phrases we have heard way too many times this week. That and ‘why don’t you get your boyfriends to help you out?’ Now, you would think that a simple task like getting a beautiful custom desk made from a […]
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  • SEO

    SE…what?

    SEO. What is this strangely familiar acronym and why do you need to know what it is? Although I have been in the design industry for a few years, a couple months ago I entered the world of web design and discovered the importance of this small word. Recently, I was in a meeting where […]
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  • Marketing

    Why remarketing is the fastest growing form of digital marketing

    Have you ever visited a website and then seen ads for that company’s website here, there and everywhere you look online? That is what remarketing is. Digital advertising has long been promoted as a cheaper, more measurable form of marketing. Unfortunately in some spaces Google AdWords can be starting at over $50 per click which […]
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  • Business

    Top 5 Productivity tools we love

    At the moment we are assessing all our processes and making the move to an all inclusive CRM system to help us get the most out of our time. It has taken us quite a few years to get to this stage and we know how much you loved our blog post on free stock […]
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  • Content Marketing

    How to decide which keywords you should be targeting.

    What are your keywords? These are words prospective visitors will type into Google to find you. When putting together your website content you want to use keywords effectively to encourage visitors to find you and visit your website. Knowing what they are can be challenging. Many of our clients clamp up or get instantly stressed […]
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  • Marketing

    Marketing Workshop

    On September 17th I had the pleasure of co-facilitating a Marketing Workshop with Coach, Behavioural Profiler and Keynote Speaker, Sarah Valentine. This was Marketing 101 with more specific marketing workshops planned for the future. Offline Marketing Sarah’s presentation provided attendees with some insights and tips for Offline Marketing, how to speak to and attract your […]
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  • Business

    Celebrating 16 Years in Business Today!

    Today we celebrate an amazing 16 years in business. Its difficult to believe (it truly doesn’t feel like THAT long ago) that sixteen years ago on August 26th 1999 I took my first official order for a business card design. Back then I had named the business Attention Print and Design, no one really got […]
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  • Business Tips

    How to Find Your Target Market

    This is a question every business owner must be able to answer: Who is your Target Market? To answer this question, it’s firstly important to understand you can’t be EVERYTHING to EVERYONE. Your market is not EVERYONE! Here's why and how to define your audience...
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  • Life

    It’s Life Changing…

    In three days time I will experience a life changing event. It's not often in life we know the exact moment of something 'life changing' will occur. It suddenly hit me; I've been wanting to write this post (for almost two weeks! I know I'm a few days late posting), knowing my topic, but what would I call it... then I thought that's just it - it's life changing. But is it...
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03 5222 3328
give us a call to talk about taking your business to the next level.
or, send us an email to organise a meeting and discuss your next step.