The Power of Blogging in Business (Part 3) – Finding Ideas to Blog About

Marketing Strategies / Websites /

August 2014

By now you have probably read The Power of Blogging in Business (Part 1) – Why have a blog? followed by The Power of Blogging in Business (Part 2) – Finding Time to blog.

I began the Power of Blogging in Business series back in June where I mentioned the top three things clients often say to me when I ask if they would like a blog on their website:

Today I’ll provide some ideas on blogging content to assist with “What would I blog about?”

Knowing what to blog about can deter businesses from even thinking about starting a blog. If you were to try Googling for ideas to blog about you’ll be presented with all kinds of crazy concepts, and while they might be hilarious to your friends they may not be on topic or relevant to your business.

Here are some key points to keep in the forefront of your mind when blogging on your business website.

  1. Keep it relevant to your business (products, services, industry and people)
  2. Ask yourself will it interest my audience (aka Target Market)
  3. Is it in alignment with my Vision Mission and Values (always a must!)
  4. Is it of value (worth reading)

blog with passionWhat would I blog about?

Share a success story.
When you receive a great testimonial from a customer, ask for permission to turn it into a post. If it’s a business-to-business relationship not only will you benefit from promoting of the positive feedback, they will also gain exposure for their business. This is also a fantastic opportunity for a video testimonial.

Discuss a product or service you offer.
Select an item your customers might want to learn about and discuss the benefits or features of this item.key to successful blogging

Jump on trending topics in your industry.
You will convey authority when you tell how things are evolving in your industry.

Show your passion.
What aspect of your business gets you excited? What customer experience was especially gratifying? Tell those personal stories.

Tips and tricks.
Remembering to always add value and give readers suggestions on how to get more out of your products. Whether it be hidden features, little known handy facts to encourage their enjoyment of the product.

to blog means

For more answers on blogging:

Check out our Online Marketing Strategy workshops after completing one of these workshops you’ll never be stuck for content ideas again!

If you’d like more information please get in touch, or leave a comment below I would like to hear from you.

Cheers,

Thanks-for Reading-Lisa

Related reads

View All Articles

Why DIY websites can end up costing you more!

5 reasons why a customer would choose you over a competitor.

Receive a $120 tax deduction for every $100 spent on your website

7 Reasons to use WooCommerce to build your online store

Why you should avoid drag and drop website builders

7 Reasons Why Your Website Isn’t Ranking On Google

$30k business boost competition with BayFM

Finding connection in 2020

Designing a website at Evolution.

Should I purchase a WordPress Theme?

Are you making these SEO mistakes?

Social Media and Digital Marketing

Evolution’s Instagram Tips

Suffering Cart Abandonment Issues?

Good Digital Citizens

Your Google Map might disappear in June

5 Cougars Thanks….

The internet is changing in July! And it affects us all …

Merry Business

12 Things All Successful Websites Have

Why in the heck would anyone want to buy from you?

SE…what?

Why remarketing is the fastest growing form of digital marketing

How to decide which keywords you should be targeting.

What is the difference between a $500 website and a $2,000 website?

What are web alternative fonts and why do you need them?

Why you need to be so clear on your ideal customer

Are you finding your customers aren’t always receiving your marketing emails?

What you need to know about SEO when Google is forever changing

Marketing Workshop

How to Find Your Target Market

Facebook Tip: Sharing a Post from Your Business Page to a Group

Facebook Tip: How to Schedule Facebook Posts

FREE Photos – 20 Top Sites for Downloading Totally Free Photos

Content Ideas to Inspire, Educate & Motivate Your Target Market

Socially speaking; Content may be King, but engagement is Queen!

Colour Influences Your Audience’s Buying Choices

Is Your Website Annoying?

One of the Biggest Business Tips I Can Give Is…

The Power of Blogging in Business (Part 3) – Finding Ideas to Blog About

The Power of Blogging in Business (Part 2) – Finding Time to Blog

The Power of Blogging in Business (Part 1) – Why Have a Blog?