5 Mistakes people make on LinkedIn: (Part Two)
Once you’ve got the hang of the basics you’ll probably want to make sure you’re not doing anything you shouldn’t. So here are some common mistakes people often make.
- Be cautions about duplicate content:
It is widely known that Google will penalize you if you have duplicate content. So what is duplicate content? It is content that has been posted elsewhere online. Duplicate content is content that is the exact same text in both locations. Google will list your site further down the rankings if you have the same content (text) multiple times on the world wide web as it has no way of knowing what is the original. So while we all know that coping content from others is a big ‘no-no’, you must also be cautious about copying content from your blog and posting it on LinkedIn as a ‘Post’..Who has the time to write two separate articles about the same thing though, right? While it’s important to be aware of, don’t let this ‘duplicate content’ issue scare you off…
- Avoiding duplicate content:
If you have a blog and you want to post articles on LinkedIn to demonstrate your credibility on LinkedIn and be see as a contributor but you’re worried about posting duplicate content on LinkedIn, here are a couple tips to minimize or eradicate potential penalties (or just plain confusion from your readers about the same content published in multiple places):
- Only post an excerpt or the first paragraph of your article as a teaser on LinkedIn with a link to read more which links to the full article on your blog.
- Wait at least seven days before creating duplicate content on LinkedIn, so Google has a chance to index the original page first.
- Post your article from an opposite perspective (i.e. “the best” versus “the worst” of something).
- Reword the entire article. You’ll have to decide if it’s worth the effort.
- Avoid it entirely and create content unique to LinkedIn, Medium, and your website or any other online platforms. With the different types of audiences on each platform it is often worth considering this so you are seen as understanding your audiences needs and being relevant.
- Direct all traffic to your website:
Keep in mind that as with all online marketing the aim of the game is to direct make contact with us, usually they will want to visit our website before doing this so we must aim to direct visitors to our website. Remember, it is important to have a blog on your website for so many reasons. Your LinkedIn posts should never replace your blog, but rather link to it to read more.
- Only endorse those you have done business with on LinkedIn:
If someone endorses you on LinkedIn and they have never one business with you would you view that person as credible? Probably not! LinkedIn is a great place to gain credibility, but endorsing those you haven’t done business with or know by reputation is a big no-no when it comes to building your reputation.
- Remember that even though LinkedIn is classed as a social media platform it is still a business environment.
You professional reputation will be judged based on the updates and posts that you put up so ensure they are relevant to business in some way. Yes you can celebrate milestones and birthdays but for your business and staff achievements not for your children and cats. Cats are great on YouTube but not LinkedIn.
If you’re keen to learn more you may like to organize a one-on-one training session or attend a workshop with us, contact us we would be happy to help guide you.